Author: Faith Boone
Email marketing is an indispensable tool helping businesses reach and engage with their target audience. The trick is that managing and optimizing email campaigns can be a complex and time-consuming task. That's where email marketing apps come in.
According to Forbes and ThemeIsle, these powerful and budget-friendly tools streamline the entire email marketing process, enabling marketers to create, automate, and track their campaigns with ease. Let’s take a look at five popular email marketing apps that can supercharge your efforts and help you grow your business.
Starting price: Free; $3 per month (for up to 500 contacts)
Zoho Campaigns is one sliver of the comprehensive suite of cloud software Zoho offers. From team email, CRM, and bookkeeping to docs, spreadsheets, and HR management, Zoho powers small businesses from the ground up. I’ve used this software personally in previous positions and it passes the test for being user-friendly and efficient.
Campaigns offer a drag-and-drop email editor with personalized, dynamic designs. You can create workflows to automate communications with customers and track information directly into an integrated Zoho or third-party CRM.
Zoho falls a bit flat in its design—both on the back end and customer-facing sides—compared with competitors. Its style is sufficient, but lacks some of the clean, modern feel you’ll find with Mailchimp or Moosend.
Pros:
Free version for up to 2,000 contacts
Up to five users in the free plan
The low monthly price for paid versions
Up to five free business email addresses
Cons:
Not pretty
Max five users for all tiers
Pricing jump based on the number of contacts
2. MailerLite
Starting price: Free; $3 per month (for up to 500 contacts)
MailerLite offers an email solution for just about any kind of business. You can set up automation to engage B2B prospects, integrate with an e-commerce store, sell digital downloads and even set up a paid newsletter subscription.
The platform also offers a website and blog builder, so you can manage your online presence all in one place.
MailerLite offers a free version for businesses with up to 1,000 subscribers, and it doesn’t limit how many emails you can send as a free user, which is rare. Its templates aren’t available with a free account, but you can design your own emails in a drag-and-drop editor.
Pros:
Free version for up to 2,000 contacts
Up to five users in the free plan
The low monthly price for paid versions
Up to five free business email addresses
Cons:
Max five users for all tiers
Pricing jump based on the number of contacts
3. GetResponse
Starting price: Free; $15.58 per month (for up to 1,000 contacts)
GetResponse is an email marketing solution for small, medium, and large businesses, with plans ranging from very basic and free, to custom pricing with full marketing automation for enterprise organizations.
The platform helps you create email newsletters, a free website, landing pages, webinars, transactional emails, SMS, and social media ads.
Its free version is available for an audience of up to 500, but it limits key features. You’ll likely use this version more as a free trial and need to upgrade to a paid version quickly to achieve substantial business goals.
Pros
Free version for up to 500 contacts
Unlimited sends with the free version
HTML and visual email editor
Cons
No automation or segmentation with a free plan
The free version limits key features such as campaign scheduling and A/B testing
4. Moosend
Starting price: $9 per month (for up to 500 contacts)
Moosend is a delightful email service provider behind major brands such as TEDx, Vogue, and Domino’s. Users love the value—lots of features at much lower price points than traditional competitors.
Moosend doesn’t offer a website builder, SMS, or advertising support, so you’ll have to go elsewhere for all of your marketing needs. But it offers everything you need for email marketing: transactional emails, a drag-and-drop newsletter editor, landing pages, countdown timers, automation workflows, shopper behavior tracking, and much more.
Plus, Moosend integrates with more than 100 other apps, so you can make sure all your marketing data and strategies are on the same page.
Pros
User-Friendly Interface
Drag-and-Drop Email Editor
Automation and Workflow Builder
Advanced Segmentation
Reporting and Analytics
Cons
Limited Third-Party Integrations
Template Customization
Learning Curve for Advanced Features
Limited Landing Page Options
Customer Support Availability
5. Cakemail
Starting price: $8 per month (for up to 500 contacts)
For small business owners, it can be smart to look for an affordable email marketing tool designed for companies just like yours. That’s what Cakemail is – a tool built with the needs of small businesses truly in mind.
It provides some useful time-saving features and is one of the cheapest email marketing software choices out there. You can build email newsletters quickly by making a few simple customizations to professional templates.
You can create and reuse your own templates, and add your business’ branding. Another feature is dividing your email list into targeted groups, and sending different messages to each.
Pros
Simple and Intuitive Interface
Template Customization
List Segmentation and Targeting
Automated Campaigns
Deliverability and Anti-Spam Measures
Cons
Limited Integrations
Advanced Features and Reporting
Learning Curve for Technical Features
Limited Customer Support Channels
Pricing Structure
Email marketing apps have revolutionized the way businesses engage with their audience, enabling them to create highly targeted and personalized campaigns effortlessly. Whether you're a small business owner, blogger, or e-commerce store owner, incorporating these must-have email marketing apps into your strategy can significantly enhance your email campaigns' effectiveness and drive better results. So, take advantage of these powerful tools and elevate your email marketing game to new heights.
There’s a lot more happening on the marketing front. Come back to our blog for more marketing, technology, and content development tips.
Looking for help with email marketing or content development? Reach out to Boone Logic and request a quote!
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