Navigating Influencer Marketing
Tech Tips for Effective Collaboration By: Samantha Flavell Influencer marketing has risen as a mainstream strategy, becoming a powerful...
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Oct 43 min read
Persuading with Purpose
How Psychology Shapes Buying Decisions By: Samantha Flavell A deeper understanding of human behavior can help you learn how to influence...
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Oct 42 min read
From Invisible to Influential
The marketer’s blueprint for building a powerful personal brand By: Samantha Flavell In today's digital age, having a strong personal...
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Aug 203 min read
From Values to Visibility: Developing Your Personal Brand
By Samantha Flavell Hello everyone, and welcome to Sam’s Corner. My name is Samantha Flavell, and I’m a marketing associate here at Boone...
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Jul 102 min read
Scaling Your Business: Strategies for Sustainable Growth
As your business kicks off and starts growing, it's important to come up with smart, well-planned strategies that encourage steady...
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Jun 242 min read
Mastering the Art of Networking: Connecting for Success
Hey marketers! Networking is about more than exchanging business cards—it's about building and nurturing relationships that create new...
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Jun 132 min read
Driving Conversions with A/B Testing: Tech Tips for Marketers
A/B testing, or split testing, compares webpage or app versions to improve performance. By analyzing user behavior, marketers can make...
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Jun 52 min read
Streamlining Email Marketing: Tech Tips for Effective Campaigns
Email marketing is an important channel for many businesses because it helps increase sales and make customers loyal to the brand. To...
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Jun 52 min read
AI-Powered Marketing: Unlocking New Opportunities
Artificial Intelligence (AI) is revolutionizing marketing, offering entrepreneurs innovative ways to enhance strategies, engage...
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May 242 min read
Fueling Success with Market Research
Market research is the foundation upon which successful businesses are built, providing invaluable insights into customer needs, market...
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Mar 43 min read
The Future of Marketing: Embracing AI and Automation
With the introduction of artificial intelligence and automation, marketing is changing at a rapid pace. In this blog post, we will...
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Jan 103 min read
Boosting Marketing ROI: Tech Tools Every Marketer Should Know
As marketers in this exciting modern era, we are fortunate to have a large collection of technology tools available to us. These tech...
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Dec 27, 20234 min read
Scaling Your Business with Creativity
You don’t need a big budget to make a big impact. In fact, scaling your business effectively can be done with a conservative budget as...
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Dec 27, 20233 min read
10 Effective Marketing Strategies for Small Businesses
What kind of marketing plan do you intend to implement in 2024? Are you sure you know where to reach your audience, and the best...
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Nov 29, 20232 min read
The Influencer Advantage
How Influencer Marketing Drives Brand Awareness and Sales When you hear the phrase “influencer marketing” you might be tempted to think...
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Oct 24, 20232 min read
Consistency is key: Creating a sustainable, consistent relationship with your audience
In a digital world, it can be overwhelming to feel like you need to consistently put out top-quality content multiple times a day to...
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Sep 28, 20232 min read
Oh how the seasons change: Growing with your audience, adapting to new challenges
Sure as of Sept. 23, it’s officially fall … but that’s not exactly what we’re talking about here. Not only in marketing, but across all...
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Sep 22, 20231 min read
Create “Snackable” Content
In today’s Marketing world in order for you to catch your audience’s attention, we have to think of a way to make content that is easy to...
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Jun 21, 20232 min read
Lights, Camera, Engagement: Tap into storytelling and engage your audience with video content
Author: Sam Flavell In an increasingly digital world with competitive media and shortening attention spans, video can be an instrumental...
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Jun 14, 20234 min read
Top 5 Budget-Friendly Email Marketing Apps for Small Businesses
Author: Faith Boone Email marketing is an indispensable tool helping businesses reach and engage with their target audience. The trick is...
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